Project & Production Management
I led strategic planning and execution of integrated, cross-platform marketing campaigns across Meta platforms, collaborating with creative, marketing, product, and insights teams to manage agency partnerships, budgets, and deliverables while aligning campaigns with brand objectives and measurable KPIs.
​
Integrated Marketing Campaigns
Event & Video Production
Produced Jellabiya’s pre-Ramadan Iftar Panel & Marketplace, helping coordinate an event for 300+ guests featuring two panels on creative entrepreneurship and women’s empowerment, Black-owned business pop-ups, and a runway debut of the brand’s Ramadan and Eid collection.
Produced Jellabiya FC’s October 10th soccer and cultural event at Sofive Brooklyn in collaboration with Queens Pickup Soccer.
Â
I coordinated event logistics, vendor partnerships, and on-site execution to bring together sports, music, and community in celebration of culture, with a portion of proceeds supporting breast cancer awareness.
Produced, scripted, shot, and edited a video portrait about Union Cafe for StoryCorps's Brightness in Black.Â
​
In the piece, the founders talk about creating a gathering place for their community while building a legacy of their own.